Are we doing enough?
Are you concerned about the state of our planet and hope that governments and corporations will find a sustainable way for us to live? If you do not think about it too hard, that may work, but will it? Left on their own, with drivers of popularity and profits, I am not too convinced that it will.
The missing part of this equation is you and me. Individuals who believe that corporations and governments can do better. Individuals who believe that through action, we can buy a bit more time to develop and implement solutions to our critical issues.
Did I hear a groan out there when you read the word ‘actions’? Do not worry! Most of the actions that I am referring to will not only help save the planet, but will benefit you right away through saving money, time, better health, and having a happier life in general.
Sustainability goes beyond controlling our consumption and pollution. There are key social, political, and economic areas that need to be addressed as well, and there are several steps that individuals can take to help in these areas.
For those of you who feel we could do more, this book is for you and is loaded with actionable activities, the reasons for doing them, and explores why we are not doing them already.
Every journey starts with a first step. Hopefully, this book will lead to those first sustainable steps and that will change the world.
Some say an individual’s efforts in sustainability are insignificant. That sustainability initiatives need to happen at the government level, by implementing new regulations, laws, and signing treaties with other countries. While the government’s role is important, I feel that the individual role is just as important, if not more so. The individual drives demand for goods and services. The individual decides if they want a strong community and, in the end, the individual elects the government representatives.
So, this brings us to you, me, this book and back to the question. Are we doing enough?
It would seem to me we should take the cautious approach. To assume we are not doing enough now. To work harder to buy as much time as possible to come up with long-term, feasible solutions for living on this planet. I believe the alternative, of assuming we are already doing enough, has simply too high a cost if proven wrong.
This approach also means we need not to agree right now on what the problems are, what may be causing them, or what the long-term solutions should be. We are simply saying we are not certain how things are going to work out or if we are doing enough now.
By living a bit more sustainable now, we are buying a bit more time for businesses to come up with new helpful technology, buying a bit more time for us to sort through the social issues that are coming up with the integration of cultures, and allowing more time for governments to determine the needed regulations and incentives.
Thank you, Ken Kroes and Love Books Group
About the author
Ken Kroes is the author of the Percipience Eco-Fiction Series and the non-fiction books, Feasible Planet and Feasible Living. He is passionate about our relationship with our planet and applies his diverse background which includes agriculture, mechanical engineering and information systems into his writing. Born in Calgary, Canada he has bachelor’s degree in Mechanical Engineering and has had the pleasure of living in many locations in North America and has traveled extensively.